Why Is Your Morning Coffee More Like a Dessert?
The ready-to-drink (RTD) coffee market is booming. We all love the convenience of grabbing a chilled bottle or canned cold brew on the go. But that convenience often comes with a hidden cost: a complex ingredient list loaded with sugar, fats, and additives that turn your simple caffeine fix into an ultra-processed sugar bomb.
For years, we accepted this as normal. We thought those creamy, sweet RTD coffee drinks were a necessary compromise. But at Bare Brew, we realized consumers deserve better. You shouldn't have to sacrifice health for convenience.
We’re breaking down the most common culprits in commercial canned coffee and explaining why our minimalist, two-ingredient approach is the only choice for truly clean caffeine.
The Number One Culprit: The RTD Coffee Sugar Trap
The most shocking realization when studying most popular RTD coffees is the sugar content. Many flavored lattes and frappes contain more sugar than a standard can of soda—sometimes up to 50 grams in a single serving!
The Health Toll of Liquid Sugar
When you consume sugar in liquid form, your body absorbs it quickly, leading to:
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The Energy Spike and Crash: The huge glucose spike is quickly followed by an inevitable crash, leaving you sluggish and unfocused (the exact opposite of why you grabbed the coffee!).
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Weight and Disease Risk: Research consistently links high consumption of sugary beverages to an increased risk of weight gain, Type 2 diabetes, and heart disease. For example, some popular RTD drinks have more than half a day's worth of added sugars in one bottle.
The Bare Brew Standard: Zero Added Sugar
Bare Brew is the uncompromising solution. Our premium cold brew is naturally smooth with rich, chocolatey notes thanks to the long-steeping process. It contains:
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0g Added Sugar.
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0g Total Sugar.
We deliver the pure flavor and power of coffee, allowing you to control your sweetness (or enjoy it as intended—pure and clean).
Decoding the Additive Dictionary: The "Junk"
Beyond sugar, the pursuit of complex textures, artificial flavors, and extended shelf life forces many brands to pack their labels with confusing ingredients. This is what we call "no junk coffee."
| Ingredient Category | Example in RTD Coffee | Why It’s There | The Bare Brew Difference |
| Flavors | "Natural Flavors," Artificial Flavors | To mimic vanilla, caramel, or chocolate without using real, costly ingredients. | We use only Organic Arabica Coffee and Filtered Water. The rich flavor is 100% natural, derived from the bean itself. |
| Thickeners/Stabilizers | Carrageenan, Gums | To prevent milk and coffee solids from separating; to create a creamy mouthfeel. | Not needed. Bare Brew is pure black coffee—no milk, no need for thickeners. |
| Fats | Saturated Fat (from high-fat dairy/creamers) | Adds richness and creaminess. | Our product is Fat-Free. We deliver energy and focus without the saturated fat commonly found in bottled lattes. |
The Illusion of "Functional" Ingredients
The RTD market is now embracing "functional ingredients" like adaptogenic mushrooms, L-theanine, and MCT oil. While these ingredients can have benefits, when they're added to a high-sugar base, the overall health benefit is questionable.
Bare Brew provides the natural equivalent of sustained energy and focus that L-theanine aims to replicate—but it comes naturally from our high-quality coffee bean itself, without the need for extraction or processing aids.
The Clean Label Movement: Why Simplicity Wins
Consumers are smarter than ever and demand transparency. They want to recognize every ingredient on the label.
The simple fact is that the best canned cold brew coffee is the one that lets the quality of the coffee shine through, unadulterated.
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If you see: 20+ ingredients, various Gums, and high grams of RTD coffee sugar.
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You're getting: A coffee-flavored, ultra-processed dessert drink that will likely lead to a crash.
Bare Brew is the antidote. It delivers real coffee, real energy, and zero junk in a convenient, shelf stable can. You get clean, powerful focus because there's absolutely nothing in the way.
Ready to Taste the Clean Difference?
Stop settling for chemically engineered energy drinks and sugar-laden lattes. Upgrade your routine today.
→ Shop Bare Brew Canned Cold Brew and experience the power of pure, clean caffeine.
(Remember: Free shipping on orders over $50!)